Experience

From 1/01/2020 to present time: Sales Director Nordic & Benelux 3Shape

* Define vision, strategies and tactics required for profitable and sustained growth.
* Develop and execute Nordic & Benelux sales strategy to achieve overall 3Shape's business objective and strategy.
* Provide leadership in the planning, designing, and implementing of sales activities to drive ultimate sales performance with transparency
* Drive sales in focus customer segment such as Dental Solution Organizations (DSOs)
* Generate sales of all products & solutions portfolio.
* Maintain integrity to the regulatory and compliant business practice guidelines
* Cultivate, promote, and maintain VIP relationships. Maintain a productive and beneficial relationship with influential executives (KOLs)
* Provide competitive intelligence, input and trend information to management and marketing team
* Manage account planning across products/solutions and account administration
* Conduct quarterly business reviews (QBRs) and annual business review with management team
* Maintain key relationships with internal client departments (i.e., Sales, Contracts, Marketing, Technical Support, Customer Support)
* Develop a strong sales team pipeline

From 1/01/2017 to 31/12/2019: Sales Manager & Manager New Technology Excent dental lab

 Responsable for the P&L of Excent Tandtechniek Belgium (Averbode, Merchtem, Temse)
 Sales & Marketing activities
 Representing Excent Dental LAB by professional organizations
 Hiring and firing of any employee at Excent Dental Lab
 Supervising Internal and external Sales force

From 1/01/2013 to 31/12/2016: General Manager Benelux Arseus LAB Europe

 Responsable for the complete P&L Arseus LAB NV, Arseus LAB BV, Novux LAB BV
 Guiding the acquisition by Henry Schein, Inc. (NASDAQ:HSIC)
 Reporting directly to the CEO of Arseus LAB Europe
 Acting in the name of and for the different Arseus LAB companies regarding the state and the municipalities, customs, tax authorities and any other public authorities
 Represent Arseus Dental LAB by professional organizations
 Representing Arseus Dental LAB in employers' organizations and trade unions
 Hiring and firing of any employee at Arseus Dental LAB
 Representing the company in court proceedings
 Supervising Internal and external Sales force

From 1/04/2007 to 31/12/2012: Sales Manager Benelux Arseus LAB Europe

 Responsable for Sales & marketing Arseus LAB NV (Belgium), Arseus Lab BV (Holland), Novux LAB BV (Holland)
 Reporting directly to the CEO of Arseus LAB Europe
 Founder of the CAD/CAM Novux project by Arseus LAB
 Supervising Internal and external Sales force

From 1/06/2006 to present time: Managing Director Dental2b bvba

 Founder of Dental2b bvba
 Dental2b is a management company from which the consultancy services of Dirk Strubbe are invoiced to third parties
Main project before starting by Arseus LAB whas the introduction of ISUS – implant suprastructures - ES Healthcare in the worldwide market, starting from greenfeeld, which was a huge success (now Sirona-Dentsply Implants)

From 1/11/1999 to 31/05/2006: District Manager Cavex (part of Heraeus Kulzer)

 Responsable for the sales of the cavex products on the Belgian and French market.
 Wrote business & marketing plan
 Visiting wholesalers in Benelux en France
 Co-travelling en supporting the sales representatives from the dealers
 Product presentations and lectures for dentists and wholesalers
 Participation on exhibitions in Benelux (Dentex, Dental Expo), Germany (IDS every 2 year), France (ADF), USA (Chicago Midwinter meeting)
 Conferences and seminars for sales representatives and wholesale management in France, Italy, Spain, Sweden, UK, USA

From 1/02/1999 to 31/10/1999: Sales and Marketing Manager ABC Dental & Pharma (Dental wholesale company)

 Customer service and direct sales to dentists on the local market (3 days/week)
 Supervising sales representatives Eurodental (8 sales reps.) (2 days/week)
 Marketing for Eurodental & medical (direct mail, mailorder, and salesbook for the sales representatives)

From 02/09/1993 to 31/01/1999: Area Manager Belgium/Luxemburgh at Heraeus Kulzer (Dental products manufacturer)

 Responsible for the sales of Heraeus Kulzer products on the Belgian and Luxemburgh market.
 Wrote business plans and marketing plans
 Visiting dealer network in Benelux
 Participation on exhibitions
 Product presentator and demonstrator on local events
 Member of Unamec-Denip ( Belgian-Luxemburg Association of dental manufacturers)