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Experience
From 1/08/2021 to present time: Sales Director Formlabs Dental EMEA
* Responsible for Formlabs Dental positioning in the EMEA region.
* Expansion and development of dealer/reseller network. Stimulate a great customer experience.
* Formlabs is one of the fastest growing 3D print companies and working with this great, diverse and ambitious
team is a fantastic opportunity which perfectly matches to my ambitions.
* We're reinventing 3D Printing and Formlabs Dental is THE professional 3D printer manufacturer of choice for dental labs and practices across the globe.
From 1/01/2020 to 01/07/2021: Sales Director Nordic & Benelux 3Shape
* Define vision, strategies and tactics required for profitable and sustained growth.
* Develop and execute Nordic & Benelux sales strategy to achieve overall 3Shape's business objective and strategy.
* Provide leadership in the planning, designing, and implementing of sales activities to drive ultimate sales performance with transparency
* Drive sales in focus customer segment such as Dental Solution Organizations (DSOs)
* Generate sales of all products & solutions portfolio.
* Maintain integrity to the regulatory and compliant business practice guidelines
* Cultivate, promote, and maintain VIP relationships. Maintain a productive and beneficial relationship with influential executives (KOLs)
* Provide competitive intelligence, input and trend information to management and marketing team
* Manage account planning across products/solutions and account administration
* Conduct quarterly business reviews (QBRs) and annual business review with management team
* Maintain key relationships with internal client departments (i.e., Sales, Contracts, Marketing, Technical Support, Customer Support)
* Develop a strong sales team pipeline
From 1/01/2017 to 31/12/2019: Sales Manager & Manager New Technology Excent dental lab
Responsable for the P&L of Excent Tandtechniek Belgium (Averbode, Merchtem, Temse)
Sales & Marketing activities
Representing Excent Dental LAB by professional organizations
Hiring and firing of any employee at Excent Dental Lab
Supervising Internal and external Sales force
From 1/01/2013 to 31/12/2016: General Manager Benelux Arseus LAB Europe
Responsable for the complete P&L Arseus LAB NV, Arseus LAB BV, Novux LAB BV
Guiding the acquisition by Henry Schein, Inc. (NASDAQ:HSIC)
Reporting directly to the CEO of Arseus LAB Europe
Acting in the name of and for the different Arseus LAB companies regarding the state and the municipalities, customs, tax authorities and any other public authorities
Represent Arseus Dental LAB by professional organizations
Representing Arseus Dental LAB in employers' organizations and trade unions
Hiring and firing of any employee at Arseus Dental LAB
Representing the company in court proceedings
Supervising Internal and external Sales force
From 1/04/2007 to 31/12/2012: Sales Manager Benelux Arseus LAB Europe
Responsable for Sales & marketing Arseus LAB NV (Belgium), Arseus Lab BV (Holland), Novux LAB BV (Holland)
Reporting directly to the CEO of Arseus LAB Europe
Founder of the CAD/CAM Novux project by Arseus LAB
Supervising Internal and external Sales force
From 1/06/2006 to present time: Managing Director Dental2b bvba
Founder of Dental2b bvba
Dental2b is a management company from which the consultancy services of Dirk Strubbe are invoiced to third parties
Main project before starting by Arseus LAB whas the introduction of ISUS – implant suprastructures - ES Healthcare in the worldwide market, starting from greenfeeld, which was a huge success (now Sirona-Dentsply Implants)
From 1/11/1999 to 31/05/2006: District Manager Cavex (part of Heraeus Kulzer)
Responsable for the sales of the cavex products on the Belgian and French market.
Wrote business & marketing plan
Visiting wholesalers in Benelux en France
Co-travelling en supporting the sales representatives from the dealers
Product presentations and lectures for dentists and wholesalers
Participation on exhibitions in Benelux (Dentex, Dental Expo), Germany (IDS every 2 year), France (ADF), USA (Chicago Midwinter meeting)
Conferences and seminars for sales representatives and wholesale management in France, Italy, Spain, Sweden, UK, USA
From 1/02/1999 to 31/10/1999: Sales and Marketing Manager ABC Dental & Pharma (Dental wholesale company)
Customer service and direct sales to dentists on the local market (3 days/week)
Supervising sales representatives Eurodental (8 sales reps.) (2 days/week)
Marketing for Eurodental & medical (direct mail, mailorder, and salesbook for the sales representatives)
From 02/09/1993 to 31/01/1999: Area Manager Belgium/Luxemburgh at Heraeus Kulzer (Dental products manufacturer)
Responsible for the sales of Heraeus Kulzer products on the Belgian and Luxemburgh market.
Wrote business plans and marketing plans
Visiting dealer network in Benelux
Participation on exhibitions
Product presentator and demonstrator on local events
Member of Unamec-Denip ( Belgian-Luxemburg Association of dental manufacturers)